I am an experienced technical SEO expert and technical SEO consultant with over a decade of experience in web development. Previously, I focused on creating bespoke WordPress websites and designing website architecture.
In last years, I have dedicated my efforts solely to technical SEO, a field that has become crucial in my work due to the increasing demand for expertise in this specialised sector.
My journey has mainly taken place in the SaaS industry, where the presence of a technical SEO specialist was essential. This role allowed me to conduct various experiments and A/B testing efforts, leading to substantial improvements in website optimisation and performance.
Feel free to read more about me, but allow me to continue…
The foundation of a website’s success lies in its technical structure, crucial for accessibility and user experience. To optimise for search engines and users alike, I conduct a technical SEO audit, assessing the site’s crawlability and indexability. This involves examining the site’s overall health, ensuring a well-structured XML sitemap, reviewing the robots.txt file to direct crawler traffic, addressing duplicate content with canonical tags, verifying structured data for enhanced search listings, and focusing on Core Web Vitals for optimal user experience signals.
Through this audit, I address technical issues to improve the website’s visibility and search ranking potential. By optimising the technical elements, from backend infrastructure to user-facing features, the goal is to create a seamless and efficient online experience. This streamlined approach not only caters to search engine algorithms but also enhances user interaction, driving the website’s progress in a competitive digital environment.
Distinguishing between technical SEO and on-page SEO is crucial. Technical SEO focuses on the technical aspects of the website, while on-page SEO deals with content and content elements.
I make sure to optimise technical aspects like site speed, security, and architecture before working on content-related elements such as keywords, headers, and meta descriptions, which are the focus of on-page SEO specialists.
In my role as a technical SEO specialist and technical SEO consultant, I blend technical proficiency with a strategic approach to ensure the websites I work on not only meet but exceed the standards expected by search engines and users.
In my career spanning over a decade, I’ve honed my skills in technical SEO to ensure I provide the best for my clients. Technical SEO is crucial for guaranteeing effective communication between your website and search engines.
For site owners, I conduct a meticulous technical SEO audit to identify issues that prevent search engines from effectively crawling and indexing their sites. I suggest numerous improvements based on my previous web development experience. Enhancing Core Web Vitals, such as page speed and other metrics, is also a key part of my service.
Web agencies create visually stunning websites. However, they sometimes overlook the technical SEO aspects that can influence rankings significantly. I offer a crucial safety net by conducting a comprehensive technical SEO audit. This ensures that a new website boosts a business’s digital presence rather than hindering it.
For SaaS companies, I look beyond the typical consultancy to provide a more in-depth strategy. This includes ensuring product pages are fully indexable and leveraging technical enhancements to improve user experience across various platforms, which in turn, contributes to higher rankings and improved customer acquisition.
Enterprises often struggle with complicated, custom-built systems that do not naturally adhere to SEO best practices. My expertise includes understanding the complexities of these systems and creating a customised technical SEO strategy. This strategy aims to rectify existing problems, thereby establishing a stronger technical SEO foundation, regardless of the number of languages and large-scale operational requirements.
With over ten years of experience and a foundation in web development, I’ve honed my abilities to become a knowledgable technical SEO expert. Starting my career in high school and progressively tackling increasingly complex projects in the e-commerce, fintech and SaaS sectors, I have cultivated a deep understanding of website architecture and technical optimisation.
My expertise includes:
Why choose me?
My career is a testament to my commitment to technical SEO, evidenced by my leadership and success with major SaaS company websites. I understand the intricacies of SEO beyond theory—my experience is built on measurable results, making me an asset to any project.
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Martin Stepanek 